Packaging 101

For small businesses, every detail counts! Utilizing branded packaging can leave a lasting impression, encourage repeat business and enhance your brand's visibility. If you sell your product online, via your own website, Etsy or even Not on the High Street, your packaging is the first physical touchpoint in your customer journey. As there are a growing number of small businesses in the UK, ...

In today’s fiercely competitive online retail market, standing out is crucial. And creating a memorable unboxing experience can play a key role in differentiating your brand. Unboxing offers a unique chance to engage with customers and make a lasting impact. But what is unboxing, and what does it entail? In this article, we’ll define unboxing, consider the importance of the unboxing exp...

To complete our Packaging 101 series of packaging guides, we are creating our version of a packaging Spotify Wrapped! The complete of highlights from each Packaging 101 blog, covering everything you need in one place. All Packaging 101 content is still available if you’d like a more in-depth look at a specific topic, but you can treat this as your packaging bible! Although the Packaging 101...

Research shows that 38% of online retailers are worried about meeting customers' fast delivery expectations, so how do you deal with that as a smaller business? Throughout the last 11 months, we’ve covered many topics in our Packaging 101 series, to develop your knowledge and small business packaging. This month, we want to explore something that can seem scary to a large portion of busines...

Over 1,000 people shared their experience with us in our latest unboxing survey, and the findings are just as important for small businesses and scale up online retailers as they are for well-established brands. Understanding what consumers value in the unboxing experience is  an excellent opportunity for smaller businesses. Learn what your potential customers expect, and you can satis...

It can exciting but overwhelming when your small business starts to grow.  How can you keep up with the increase in demand and the change of pace? To try and make business growth manageable, it’s worth focusing on areas where your business might be stretched and seeing what solutions you need to put in place to help support your growth. For example, if your small business is develop...