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Home > Unboxing Survey 2022

THIS SURVEY IS NOW CLOSED. THANK YOU TO EVERYONE WHO TOOK PART.

Our 2022 Unboxing Survey is now closed. Click below to see our latest unboxing results or take our latest survey.

The more we learn, the better your online shopping experiences will become! What you tell us about the packaging you receive can help us inform internet retailers about what you want to see during your unboxing experience.


Thank you to everyone who participated in the survey, you can view the 2022 Unboxing Survey results here!

At Macfarlane Packaging we’re on a mission to ensure your online shopping ends with a great unboxing experience.

Every year conduct a survey to understand the standard of the packaging that’s used to ship your online shopping. Do the packaging materials retailers use meet your expectations? Do you enjoy unpacking newly purchased items in nicely branded packaging? Or do you find you’re often frustrated as you struggle to open a package?

With more and more people turning to online shopping, it puts retailers under pressure to meet demands. What do you expect from packaging? Do you want eco-friendly packaging during your unboxing experience? Would the packaging a retailer use impact your shopping choices?

Take part in our 7th annual unboxing survey to help us understand retailer trends and ensure that all your online purchases arrive in packaging that is easy to open, easy to return and eco-friendly!

If you have a question about the survey or prize draw, please email marketing@macfarlanepackaging.com

Take the unboxing survey for your chance to win a fabulous prize

You might love the product you ordered online but how was the packaging it was sent in? We are running the UK’s largest unboxing survey for the 7th year running to get a better understanding of your unboxing experience.

Just complete our short survey and upload a photo of the item you purchased inside the packaging. You will then be entered into a prize draw to win one of 5 fantastic prizes! ***PLEASE NOTE orders from marketplace and auction sites including eBay, Amazon, eBuyer etc. cannot be submitted.***

First Prize: £250

One4All Shopping voucher or you can choose to donate

all or a portion of this to a charity of your choice

Apple watch

Second Prize: worth £179 

Apple Watch Series 3 (38mm)

Third Prize: £100

Spabreaks.com Gift Card

Fourth Prize: worth £46

The Sustainable Foodie Gift Box from Social Stories

Fifth Prize: £30

Love2Shop voucher

IMPORTANT: Before taking the survey please read the terms and conditions at the bottom of this page.

Click here to take me to the survey
Terms & Conditions
  • Surveys must be completed in full to qualify for entry to the prize draw.
  • Orders from marketplace and auction sites including eBay, Amazon, eBuyer etc. cannot be submitted.
  • You may complete the survey more than once, but the item should be from a different retailer.
  • Items must be purchased from online retailers. If we have reason to believe that your item is not a genuine order we have the right to refuse your entry.
  • The survey will open on Monday, 4th July 2022 and close on Sunday, 21st August 2022 at 23:59. Macfarlane Group UK Ltd has the right to withdraw this promotion at any point before this date.
  • Prize draws will be held by Monday 5th September 2022 and the winner will be notified via email. The winner will also be announced on Facebook.
  • There are five individual prizes available in the draw. First Prize: £250 One4All Shopping voucher or the winner can choose to donate all or a portion of this to a charity of their choice, second prize: Apple Watch 3 (38mm) worth £179, third prize: £100 Spabreaks.com Gift Card, fourth prize: The Sustainable Foodie Gift Box from Social Stories worth £46 and the fifth prize: £30 Love2Shop voucher.
  • The prizes are as stated and no cash or alternatives will be offered.
  • In the event of a prize being unavailable, the promoter reserves the right to offer an alternative prize of equal or greater value.
  • Five winners will be chosen at random at the end of the survey.
  • If you do not want to be entered in the prize draw, you have the option to opt-out during the survey.
  • The prize draw is open to residents in the United Kingdom aged 18 and above who provide their email address.
  • If the winner of the draw does not respond within 14 days, Macfarlane Group UK Ltd reserves the right to hold another draw to select a new winner.
  • Macfarlane Group UK Ltd accepts no responsibility for entries that are lost, delayed, misdirected or incomplete or cannot be delivered or entered for any technical or other reason. Proof of delivery of the entry is not proof of receipt by Macfarlane Group UK Ltd.
  • Macfarlane Group UK Ltd accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered by you as a result of entering the prize draw or accepting the prize.
  • The decision of Macfarlane Group UK Ltd in all matters under its control is final and no correspondence will be entered into.
  • Macfarlane Group UK Ltd shall use and take care of any personal information you supply in accordance with data protection legislation and as described in its privacy policy which can be found here. By entering the Prize Draw, you agree to the collection, retention and usage of your personal information in order to process and contact you about your Prize Draw entry. Your data will not be passed to 3rd parties.
  • Employees of Macfarlane Group UK Ltd or any associated company of Macfarlane Group UK Ltd are not eligible to enter the prize draw.
  • Entrants into the Prize draw shall be deemed to have accepted these Terms and Conditions.
  • The promoter of the prize draw is Macfarlane Group UK Ltd, Siskin Parkway East, Middlemarch Business Park, Coventry, CV3 4PE.