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The 2024 Unboxing Survey

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Unpack your packaging opinions in our 2024 Unboxing Survey

No matter how big or small, if you’ve got an opinion about the packaging used by online retailers, you’re in the right place. Macfarlane Packaging wants to understand your unboxing experiences.

The survey aims to understand several topics, including packaging and sustainability, how accessible packaging is and branding on packaging.

Just click the button to take part in our survey. Completed entries will be entered into our prize draw. Make sure you read the terms and conditions below. alternatively, you can opt out of the draw.

Complete the 2024 survey

We’re on a mission to ensure your online shopping ends with a great unboxing experience

Every year Macfarlane Packaging surveys you, the public, to understand the standard of the packaging used to ship your online shopping.

  • Did the packaging used meet your expectations?
  • Do you enjoy unpacking newly purchased items from branded packaging?
  • Is the packaging sustainable in your opinion?
  • Are you frustrated by retailers using too much packaging or receiving damaged products?
  • Does the packaging retailers use influence your buying decisions?

Your feedback helps us understand retailer packaging trends and shapes the solutions we recommend to online retailers.

9 prizes to celebrate 9 years of research – take our 2024 Unboxing Survey for your chance to win!

You might love the product you ordered online but how was the packaging it was sent in? We are running the UK’s largest unboxing survey to better understand your unboxing experiences.

Just complete our short survey and upload a photo of the item you purchased inside the packaging. You will then be entered into a prize draw to win one of the fantastic prizes! Check out the T&Cs below.

***PLEASE NOTE orders from marketplace and auction sites including eBay, Amazon, eBuyer, TikTok shop etc. cannot be submitted.***

If you have a question about the survey or prize draw, please email

IMPORTANT: Before taking the survey please read the terms and conditions at the bottom of this page.

Terms & Conditions for Unboxing Survey 2024
  • Surveys must be completed in full to qualify for entry to the prize draw.
  • Orders from marketplace and auction sites including eBay, Amazon, eBuyer, TikTok Shop etc. cannot be submitted.
  • You may complete the survey more than once, but the item should be from a different retailer.
  • Items must be purchased from online retailers. If we have reason to believe that your item is not a genuine order, we have the right to refuse your entry.
  • The survey will open on Monday, 1st July 2024 and close on Monday, 19th August 2024 at 23:59. Macfarlane Group UK Ltd has the right to withdraw this promotion at any point before this date.
  • Prize draws will be held by Friday 6th September 2024 and the winners will be notified via email. The winners will also be announced on Macfarlane Packaging’s social media platforms. Winners will be notified no later than 30th September 2024.
  • There are nine individual prizes available in the draw. First Prize: £250 One4All shopping voucher or the winner can choose to donate all or a portion of this to a charity of their choice, second prize: a Ninja CREAMi Ice Cream & Frozen Dessert Maker NC300UK (worth £200), third prize: a Ring 2nd Generation Wireless Doorbell (worth £99), fourth prize: £75 gift voucher, fifth prize: a £50 Amazon voucher, sixth prize: a Stanley Quencher H2.0 FlowState Tumbler 1.2L (worth £45), seventh prize: the Hotel Chocolat Everything collection (worth £30), eighth prize: a £30 One4All shopping voucher, and ninth prize: Colin the Caterpillar™ Letterbox Gift (worth £20).
  • The prizes are as stated and no cash or alternatives will be offered.
  • In the event of a prize being unavailable, the promoter reserves the right to offer an alternative prize of equal or greater value.
  • Nine winners will be chosen at random at the end of the survey.
  • If you do not want to be entered in the prize draw, you have the option to opt-out during the survey.
  • The prize draw is open to residents in the United Kingdom aged 18 and above who provide their email address.
  • If the winner of the draw does not respond within 14 days, Macfarlane Group UK Ltd reserves the right to hold another draw to select a new winner.
  • Macfarlane Group UK Ltd accepts no responsibility for entries that are lost, delayed, misdirected or incomplete or cannot be delivered or entered for any technical or other reason. Proof of delivery of the entry is not proof of receipt by Macfarlane Group UK Ltd.
  • Macfarlane Group UK Ltd accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered by you as a result of entering the prize draw or accepting the prize.
  • The decision of Macfarlane Group UK Ltd in all matters under its control is final and no correspondence will be entered into.
  • Macfarlane Group UK Ltd shall use and take care of any personal information you supply in accordance with data protection legislation and as described in its privacy policy which can be found here. By entering the Prize Draw, you agree to the collection, retention and usage of your personal information in order to process and contact you about your Prize Draw entry. Your data will not be passed to 3rd parties.
  • Employees of Macfarlane Group UK Ltd or any associated company of Macfarlane Group UK Ltd are not eligible to enter the prize draw.
  • Entrants into the Prize draw shall be deemed to have accepted these Terms and Conditions.
  • The promoter of the prize draw is Macfarlane Group UK Ltd, Siskin Parkway East, Middlemarch Business Park, Coventry, CV3 4PE.