Packaging optimisation - the key to balancing cost and sustainability
How Macfarlane can help you optimise your packaging to deliver a memorable unboxing experience
The Packaging Optimiser
Our unique Packaging Optimiser tool can show you what your packaging is costing you and the environment. See its impact across six key areas in your supply chain from storage through to transport customer experience.
With two state-of-the-art Innovation Labs, we can help you solve challenges and create your ideal unboxing experience. Your packaging will be brought to life by on-site designers, production finish samples, industry standard testing and even mixed-reality demonstrations.
Our huge range of packaging has been designed with sustainability in mind. Choose from options that are recyclable and contain recycled content and use just the right amount of material to protect your products while minimising your environmental impact.
Our team of experts can help you optmise your packaging designs so you can get the most out of it. The tweaks we make to your designs can hlp improve pallet yields, reduce material used in manufacturing, help prevent damages and even cut the CO2e associated with your packaging.
Sustainability is still a top priority for consumers when it comes to packaging, but not at the expense of keeping prices down. Alongside the need to wow customers, the results of our 2023 unboxing research highlight the complex balancing act retailers and 3PLs need to perform when it comes to delivering an ideal unboxing experience.
say retailers should keep sustainable packaging a top priority
say retailers should keep sustainable packaging a top priority but not at the expense of keeping costs down
would be willing to return packaging to a retailer if it was re-usable
Happily, only 6% of products arrived damaged in 2023
of retailers are making the most of their packaging by branding it