Augmented reality for protective packaging set to bring brands to life

Macfarlane Packaging, the country’s leading supplier of protective packaging has developed a new solution for end users to engage with product packaging using the latest augmented reality (AR) technology.

AR is a technology that overlays content such as video, audio, graphics or animation over real world objects to improve customer experience and enhance engagement.

Macfarlane Packaging customers can now use AR to entice their customers with exclusive content or promotions; overlay product information such as instruction manuals and tutorials; and undertake exciting social media campaigns.

Donna Lynch, Director from Macfarlane Packaging said: “We are very excited about working with our customers to showcase how augmented reality on their protective packaging can bring their brand to life. The technology exists now and offers lots of opportunities for brand owners to get creative and engage their customers.

“Our team of packaging experts continually seek out smart solutions for our customers and with AR technology we can now open a whole world of possibilities.”

Click here to watch Macfarlane’s Augmented reality video.