The impact of branded packaging
In today’s fiercely competitive landscape, branded packaging can set your business apart. From store shelves to front doors, the impact can be significant for most industries.
Custom packaging extends beyond product protection and functions as a marketing tool that leaves a lasting impression on your customers. But what exactly is branded packaging? And is it right for your business?
In this blog, we will explore branded packaging and why it’s beneficial for you. We will also offer tips for a memorable unboxing experience with both custom shelf-ready packaging (SRP) and transit packaging.
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What is branded packaging?
Branded packaging refers to using customised packaging designs to promote a company’s brand and create a memorable unboxing experience for customers. Consider it a strategic marketing tool that helps businesses stand out from the competition.
There are various types of branded packaging to choose from, including custom-printed boxes, bags and labels. Each pack can be tailored to reflect your unique brand identity, values and message.
Benefits of custom packaging
Enhancing brand recognition is one of the key advantages of branded packaging. When your packaging stands out with your unique branding elements, it becomes instantly recognisable to consumers.
Recognition helps create a lasting impression and increases the likelihood of customers recalling your brand when making purchasing decisions. This is especially true for shelf-ready packaging, which can use eye-catching colours or messages to be easily identifiable for new customers and memorable for returning customers.
For shipping purposes, we like to say packaging has a 100% open rate. You can’t afford to miss out on key real estate, especially when unboxing videos are so popular online. If you can use a custom-sized packaging solution that fits your product well, it will minimise your overall pack size. This has a knock-on effect across your packing operation by reducing storage and shipping costs and the likelihood of damages.
Some key benefits of choosing custom designed packaging are:
- It helps better protect your products
- It improves your customer experience
- It can help build your brand awareness
- It contributes to your packing operation being more sustainable
- It can reduce damages and returns
- It could reduce your shipping costs
Every business is unique, but if you are considering branded packaging, our team of experts could help you find the right solution for your business.
Our Innovation Labs help you find the right pack through design and testing to bring your custom solution to life.
We also have a specialist presentation and retail packaging team who will work with you to deliver retail supplies that enhance your brand and deliver a memorable unboxing experience.
The importance of sustainability messaging
As the public is becoming more eco-conscious, utilising the touchpoints you have with customers is not only beneficial for you but also them. Using sustainable packaging that’s clearly labelled could help you make a big difference.
If you’d like to learn more about eco-friendly practises, you can download our free guide to sustainable packaging here.
Tips for creating a memorable unboxing experience
Creating a memorable unboxing experience is a powerful way to engage consumers and boost brand loyalty. Here are some tips to creating a memorable experience for your customers with both shelf ready and transit packaging.
Shelf-ready (SRP) packaging
- Design for easy conversion: Consider creating supplier-to-retailer transit packaging that can easily convert into shelf-ready packaging. This streamlines the process for retailers and ensures your product is displayed correctly and according to your brand guidelines. Perforated edges or tear strips can facilitate easy opening.
- Optimise for display: Ensure that once the transit packaging is opened, it can serve as an attractive display without requiring significant additional effort. For additional branding opportunities, design the outer carton to double as an in-store display case, ensuring brand visibility and easy access for consumers.
- Consistent branding: Maintain consistent branding elements across all packaging layers. This consistency reinforces brand recognition and makes a strong impression, especially on busy store shelf.
Transit packaging
- Ensure durability: Transit packaging must be robust enough to protect the product during transportation. Even if beautifully designed, receiving damaged goods has a negative impact on customer experience
- Secure contents: Use custom inserts, foam padding or air cushions to secure products whilst shipping. This prevents movement and potential damage during transit. For security protection, consider tamper-evident seals.
- Consistent branding: Maintain consistent branding elements across all packaging layers. Consistency reinforces brand recognition and makes a strong impression; this is important for transit packaging as it might be your customers first touch point with your brand.
- Easy use and disposal: Ensure the packaging is easy to open and recycle. Include tear strips for easy opening and provide clear instructions on how to dispose of the packaging responsibly.
How Macfarlane Packaging can support you with branded packaging
At Macfarlane Packaging, we can help you with all kinds of custom packaging.
Whether you need a bespoke packaging solution to provide protection for high-value products or want to enhance your customer experience with branded packaging, our experts will be with you every step of the way!