Getting smarter with your packaging

We live in the world of continuous digital development in which smart technology affects many areas of our lives.

The idea of smart homes, self-driving cars and drones delivering our parcels may seem surreal but it is, in fact, reality.

Today’s customers expect more than ever: from online checkout to product delivery and packaging. Technology can help meet those increasing demands while offering the convenience so many of us are looking for.

Smart packaging (packaging that carries extra information often in the form of sensors or other communication features) is growing more and more popular among fast-moving consumer goods (FMCG) retailers. A report from Grand View Research predicts the global intelligent packaging market is going to reach £21bn by 2024.

Adding an NFC (near-field communication) tag or a QR code inside your packaging is a great way to connect with your customers and drive engagement in a simple and hassle-free manner. It also allows you to guide them to information such as your website, contact details or personalised promotions.

There are some simpler ways to encourage customer dialogue and add a surprise factor to your packages. Consider printing your packaging with personalised messages or your social media icons to encourage feedback and create a memorable unboxing experience with your brand.

You can add your company name and logo to increase brand recognition and enable your customers to instantly recognise the parcel is from you the moment it arrives.

And it’s not only boxes you can print on: tissue paper, air bags, tape and strapping can all be personalised for an enhanced customer experience with your brand.

At Macfarlane Packaging, we can work with you to find the best solutions to customise your packaging based on your budget and requirements. Contact us today: https://macfarlanepackaging.com/contact/

References
Smart packaging market to reach £21bn by 2024: https://www.packagingnews.co.uk/news/markets/active-intelligent-packaging/smart-packaging-market-to-reach-21bn-by-2024-20-10-2016

The future of smart packaging in the retail industry: http://www.mytotalretail.com/article/the-future-of-smart-packaging-in-the-retail-industry/