4 popular gift packaging options for peak  

Making a good first impression is crucial, especially for those in the gift retail industry. The way your goods are packaged can significantly influence how customers view your products and your brand. 

Picture getting a high-end, top-quality watch that comes in a plain, uninspiring brown box, which has also been crushed and dented during shipping. Now, picture the same watch in an attractive, vibrant gift wrap that reflects the value of its contents.  

This concept isn’t just about luxury items or online purchases; it applies to any product intended as a gift, whether you operate from a physical store or as an online retailer.  

In this blog post, we’ll explore the importance of gift packaging solutions, particularly during peak demand season. We’ll also examine four common types of gift packaging and discuss how to select the most suitable packaging for your brand. 

Importance of gift packaging in peak season 

During peak demand season, especially around Black Friday and Christmas, customers often purchase more products, both in stores and online. Given the higher volume of sales, it might be difficult to grab customer’s attention, so it’s essential your packaging stands out from the crowd. 

A memorable unboxing experience, from the moment your customers receive your package, all the way through the entire opening process will ensure your product and brand are remembered by customers. The look and feel of your packaging can also help customers recognise your brand – by incorporating your brand’s colours, logo, and messaging into the packaging, you can build a strong brand recognition, fostering customer loyalty. 

4 gift packaging options to consider 

Below we put together a list of four popular gift packaging solutions we thought you might be interested in. 

Gift Boxes 

Packaging solutions, such as gift boxes and branded custom cardboard boxes, are an excellent choice for anyone looking to enhance the look of their packaging. 

There are many options to choose from, including magnetic gift boxes and custom printed boxes, which can further be customised by adding some finishing touches and embellishments (tissue paper, bows, ribbons, handles, etc). All this helps created a beautiful, high quality gift box that enhances customer experience.  

Gift Bags 

If you rely on bags as your primary packaging option, there’s a wide range of gift bags to choose from that can be custom made to accommodate your packaging requirements.  

These bags come in a range of colours and finishes and, like with gift boxes, you can add handles, ribbons, bows and other accessories to further enhance the appearance of your packaging. Gift bags can also be custom printed with your logo or other branding elements as well as personalised messages.  

Luxury packaging 

Luxury packaging, including high end gift boxes and retail bags, are high quality, custom made solutions, crafted for beautiful presentation and an upscale feel. Designed to deliver stunning product presentation, these are perfect for a broad range of industries, such as health and beauty, home scenting, fashion and luxury goods, where visuals and aesthetics play a crucial role. 

Retail and presentation boxes 

Retail packaging solutions are designed to enhance your brand by creating memorable customer experience.  

There are plenty of options to choose from, from jewellery boxes and packaging for beauty products through to advent calendars, custom hampers and more.  

Whether you are a large business or a small company, looking for a simple gift wrap options or packaging for corporate gifts, there’s an option for everyone.  

How to choose the right packaging option for your brand 

For smaller operations 

It doesn’t always take much to create a positive unboxing experience, therefore, you don’t have to break the bank to impress your customers. 

If you are on a tight budget, solutions such as stock magnetic gift boxes, postal boxes or cardboard gift boxes, can be a cost-effective way to elevate the look of your packaging. 

You can also consider custom printed tape – with low minimum order qualities and various print options, this is a great, affordable way to incorporate branding into your packaging. 

In-box solutions, such as colourful tissue paper or shredded paper will visually improve how your products are displayed inside your packaging and, with so many colours to choose from, you can pick the ones that best represent your brand. 

Adding finishing touches, such as colourful ribbons, bows or printed labels, can further elevate the appearance of your parcels, taking it to the next level. 

For bigger budgets

For those with bigger budgets, consider printing your packaging with personalised messaging. This can include anything on the package as well as inside it to guide customers throughout the whole unboxing experience.  

Printing QR codes and barcodes on your packaging is another way to stay connected with your customers. You can direct them to your website, custom apps, games or special offers… The options are endless. This approach will set your brand apart from the competition and leave a lasting impression on your customers. 
 
Your packaging holds a lot of possibilities. Custom solutions, such as advent calendars or bespoke hampers can be true pieces of art with great potential for what can be accomplished. Customers will remember these items for a long time.

Sustainability in gift packaging

Unboxing experiences doesn’t truly end once your customers remove your products from their packaging. Rather, the journey continues as they are then faced with the task of discarding packaging that is no longer needed. 

Sustainable packaging solutions that come from sustainable sources can be of great importance to eco-conscious customers. If the packaging isn’t easily recyclable or there are no clear instructions on how to reuse or disposed of it, this could have a negative effect on customer experience. 

To avoid being known as a brand that overlooks environmental concerns (or one whose packaging is a constant challenge to dispose of), make it easy for your customers. Tell them how they can reuse or recycle different components of your packaging and make sure you opt for eco friendly packaging materials to demonstrate your dedication to sustainability. 

Help with gift packaging 

If you are unsure which gift packaging solutions are right for your products or would like to discuss different options to elevate the look of your parcels, contact us.  

Our team of packaging experts, along with our dedicated gift and retail packaging division, are here to assist you in selecting the most suitable packaging option for your packaging needs. 

You may also be interested in our retail packaging brochure to see examples of gift and retail packaging solutions we have created for our customers.