Download Our Unboxing Survey Results 2022

Our seventh annual unboxing survey has lifted the lid on the online shopping experience of over 1,000 consumers during 2022. Throughout July and August,  1,010 people revealed what they thought of the packaging online retailers  have been using and how it can affect their shopping habits. 

The survey was conducted after several unprecedented years for retailers and shoppers. 2022 saw more stability return to the retail market as consumers were once again able to visit high street stores, as well as shop online. This year’s research aimed to find out if companies are using the right amount of packaging and if retailers are maximising opportunities for branding on packaging.  The survey also evaluated customers’ perception of,  and attitude to, eco-friendly packaging. 

Findings from this year’s survey echo trends that we identified as emerging last year, such as eco-conscious consumerism, and shines a light on how packaging can influence shopping habits. 

To get a PDF copy of this document, click the download button on the digital guide/catalogue menu below.