Why is custom packaging important?
There are lots of reasons why custom packaging is important. Custom packaging can help to optimise your packing process, reduce your operational costs, improve your sustainability and improve customer experience.
For example, a ready-made packaging solution could be too big for your product, this means you could be paying to ship air and using more material than needed. This also negatively impacts your carbon footprint. By using a custom sized packaging solution that fits your product well, you will minimise overall pack size and reduce the dimensional weight of the parcel. This can help you to fit more products on a vehicle, reduce shipping and storage costs and reduce the likelihood of damages.
Custom packaging has the potential to be one of your greatest marketing assets - every pack is opened and seen by your customers, why not make use of that opportunity to convey your messaging? Custom packaging can help you deliver an amazing customer experience. Whatever industry you’re in, your packaging is an important first impression. Our latest unboxing research shows that over 40% of people are influenced to buy again by branded packaging and a memorable unboxing experience!