10 years of unpacking consumer opinions on packaging
Our tenth annual unboxing survey has unpacked the online shopping experience of consumers once more.
The survey provides a valuable barometer into how consumers experience ecommerce packaging, at a time when expectations are higher than ever.
Click here to take a look at our Unboxing highlights
A sneak peek at our highlights
The 2025 unboxing survey saw consumers review packaging from an extensive range of sectors spanning
fashion and beauty through to automotives and electronics.
This year, just over 70% of responses were about packaging from these four sectors:
24% health & beauty
20% fashion
15% home & garden
12% food & drink
Download full survey results
How Macfarlane can help you optimise your packaging to deliver a memorable unboxing experience
How Macfarlane can help you optimise your packaging to deliver a memorable unboxing experience
The Packaging Optimiser
Our unique Packaging Optimiser tool can show you what your packaging is costing you and the environment. See its impact across six key areas in your supply chain from storage through to transport customer experience.
Innovation Labs
With two state-of-the-art Innovation Labs, we can help you solve challenges and create your ideal unboxing experience. Your packaging will be brought to life by on-site designers, production finish samples, industry standard testing and even mixed-reality demonstrations.
Eco-friendly and sustainable products
Our huge range of packaging has been designed with sustainability in mind. Choose from options that are recyclable and contain recycled content and use just the right amount of material to protect your products while minimising your environmental impact.
Optimised packaging designs
Our team of experts can help you optmise your packaging designs so you can get the most out of it. The tweaks we make to your designs can hlp improve pallet yields, reduce material used in manufacturing, help prevent damages and even cut the CO2e associated with your packaging.
Packaging optimisation - the key to
balancing cost and sustainability
How Macfarlane can help you optimise your packaging to deliver a
memorable unboxing experience
The Packaging Optimiser
Our unique Packaging Optimiser tool can show you what your packaging is costing you and the environment. See its impact across six key areas in your supply chain from storage through to transport customer experience.
The Packaging Optimiser
Our unique Packaging Optimiser tool can show you what your packaging is costing you and the environment. See its impact across six key areas in your supply chain from storage through to transport customer experience.
The Packaging Optimiser
Our unique Packaging Optimiser tool can show you what your packaging is costing you and the environment. See its impact across six key areas in your supply chain from storage through to transport customer experience.
The Packaging Optimiser
Our unique Packaging Optimiser tool can show you what your packaging is costing you and the environment. See its impact across six key areas in your supply chain from storage through to transport customer experience.