THIS SURVEY IS NOW CLOSED. THANK YOU TO EVERYONE WHO TOOK PART.
Unpack your packaging opinions in the 10th edition of our 2025 Unboxing Survey
No matter how big or small, if you’ve got an opinion about the packaging used by online retailers, you’re in the right place. Macfarlane Packaging wants to understand your unboxing experiences.
The survey aims to understand several topics, including packaging and sustainability, how accessible packaging is and branding on packaging.
Just click the button to take part in our survey. Completed entries will be entered into our prize draw. Make sure you read the terms and conditions below. alternatively, you can opt out of the draw.
The Unboxing Survey is now closed
We’re on a mission to ensure your online shopping ends with a great unboxing experience
Every year Macfarlane Packaging surveys you, the public, to understand the standard of the packaging used to ship your online shopping.
- Did the packaging used meet your expectations?
- Do you enjoy unpacking newly purchased items from branded packaging?
- Is the packaging sustainable in your opinion?
- Are you frustrated by retailers using too much packaging or damaged product?
- Does the packaging retailers use influence your buying decisions?
Your feedback helps us understand retailer packaging trends and shapes the solutions we recommend to online retailers.
10 prizes to celebrate a decade of research – take part in our 2025 unboxing survey for your chance to win!
You might love the product you ordered online but how was the packaging it was sent in? We are running the UK’s largest unboxing survey to better understand your unboxing experiences.
Just complete our short survey and upload a photo of the item you purchased inside the packaging. You will then be entered into a prize draw to win one of the fantastic prizes! Check out the T&Cs below.
THIS SURVEY IS NOW CLOSED, PLEASE REFER TO THE TERM AND CONDITIONS, TO SEE WHEN THE PRIZE DRAW WILL BE COMPLETED.
First Prize - £200 One4All Voucher or Charity Donation of your choice
Second Prize - NINJA Creami NC300UK Ice Cream & Frozen Dessert Maker
Third Prize - £100 SpaBreaks.com Voucher or Charity Donation
Fourth Prize - Dualit Hot Chocolate Bundle & Maker
Fifth Prize - Cadbury Ultimate Chocolate Basket
Sixth Prize - 2 x Apple Air Tags - Worth £55
Seventh Prize - £50 National Book Tokens
Eighth Prize - Ring Video Doorbell Wired
Ninth Prize - Amazon Echo Pop Smart Speaker
Tenth Prize - Bottle of Champagne
***PLEASE NOTE orders from marketplace and auction sites including eBay, Amazon, eBuyer, TikTok shop etc. cannot be submitted.***
If you have a question about the survey or prize draw, please email marketing@macfarlanepackaging.com
IMPORTANT: Before taking the survey please read the terms and conditions at the bottom of this page.
- The 2025 Unboxing Survey is now closed.
- This prize draw is to celebrate Macfarlane Packaging’s 2025 Unboxing Survey.
- The promoter of this prize draw is Macfarlane Group UK Ltd trading as Macfarlane Packaging, Siskin Parkway East, Middlemarch Business Park, Coventry, CV3 4PE. Registered in England: 01630389.
- The prize draw is open to residents in the United Kingdom and Ireland aged 18 or who complete Macfarlane Packaging’s 2025 Unboxing Survey between 9 July 2025 and midnight (12.00am) on 28th August 2025. Macfarlane Group UK Ltd has the right to withdraw this promotion at any point before this date.
- Employees of Macfarlane Group, its subsidiaries, affiliates, and third parties directly associated with the administration of the prize draw will not be eligible.
- Surveys must be completed in full to qualify for entry to the prize draw.
- Online shopping orders reviewed in the survey from marketplace and auction sites including eBay, Amazon, eBuyer, TikTok Shop etc. should not be submitted and will not qualify for the prize draw.
- Entrants may complete the survey more than once, but the item should be from a different retailer.
- •Items must be purchased from online retailers. If we have reason to believe that your item is not a genuine order, we have the right to refuse your entry.
- Survey responders have the option to opt-out of the prize draw during the survey.
- • There are 10 prizes available. The 10 prizes are: 1. £200 One4All Voucher or Charity Donation 2. NINJA Creami NC300UK Ice Cream & Frozen Dessert Maker, worth £180 3. £100 SpaBreaks.com Voucher or Charity Donation 4. Dualit Hot Chocolate Maker & Hot Chocolate Bundle, worth £90 5. Cadbury Ultimate Chocolate Basket, worth £70 6. 2 x Apple Air Tags , worth £55 7. £50 National Book Tokens 8. Wired Ring Doorbell, worth £50 9. Amazon Echo Pop Smart Speaker , worth £45 10. Bottle of Champagne, worth £25
- Prizes are as stated and no cash alternatives will be offered. In the event of a prize being unavailable, the promoter reserves the right to offer an alternative prize. Approximate prize values are subject to change and are correct as at June 2025. When prizes are provided, their approximate value may be different due to market fluctuations.
- Winners will be chosen at random, using online prize draw software before 30th September 2025 and will be notified via the contact email they provided when placing their order with Macfarlane Packaging.
- If the winner of the draw does not respond within 14 days, Macfarlane Group UK Ltd reserves the right to hold another draw to select a new winner.
- Macfarlane Group UK Ltd accepts no responsibility for entries that are lost, delayed, misdirected or incomplete or cannot be delivered or entered for any technical or other reason. Proof of delivery of the entry is not proof of receipt by Macfarlane Group UK Ltd.
- Macfarlane Group UK Ltd accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered by you as a result of entering the prize draw or accepting the prize.
- The decision of Macfarlane Group UK Ltd in all matters under its control is final and no correspondence will be entered into.
- Macfarlane Group UK Ltd shall use and take care of any personal information you supply in accordance with data protection legislation and as described in its privacy policy which can be found here. By entering the Prize Draw, you agree to the collection, retention and usage of your personal information in order to process and contact you about your Prize Draw entry. Your data will not be passed to 3rd parties.