Download our guide to EU Packaging and Packaging Waste Regulations

The way packaging is designed, used and recovered across Europe is undergoing its most significant transformation in decades. The introduction of the EU Packaging and Packaging Waste Regulation (PPWR) marks a decisive shift towards a more circular, transparent and resource efficient packaging economy. 

For businesses, PPWR is more than a regulatory update - it represents a fundamental change in what is required to send goods to Europe. From how packaging is designed and labelled, to how it is reported, recycled and reused, the requirements are becoming more detailed, more harmonised and more enforceable across the EU.

At Macfarlane Packaging, we recognise that navigating this level of change can feel complex. Many organisations are asking the same questions: What does this mean for my packaging? Where do I start? And how do I ensure compliance without increasing cost or operational risk?

This guide has been developed to provide clear, practical answers. It breaks down the key elements of PPWR - from design requirements and recyclability, to reuse obligations, labelling and reporting - while also outlining the steps you can take now to prepare.

To get a PDF copy of this document, click the download button on the digital guide/catalogue menu below.